Oral Health Month is a huge yearly education drive that aims to educate all consumers about Good Oral Hygiene in a manner in which they are motivated to change the 2 critical behaviors – brushing teeth twice a day and changing Toothbrush 3 times a year.
To play the Colgate Smile Protector game click here
Mobi platform and games provided the platform to engage and educate the market on the above, but with the advantage of:
Interactivity and captive audience.
Game is retained on the phone even after the campaign.
Power of Viral cannot be ignored. Game can be forwarded from one handset to another.
Colgate reached “the family” with this game – it was designed with a purchaser mindset, but the kids got involved. (lots of airtime to win.)
Game was used to drive sales with having a post purchase barcode to activate the game.
Gameplay & in game brand exposure: 8-10min
This was a unique way that people could be engaged over OHM, and required active participation from the target market, thereby entrenching the objectives further than passive communication, that the consumer can ignore. PEOPLE CHOSE TO ENGAGE WITH THE BRAND.
