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Rolls-Royce's Ghost application lets consumers interact with the brand and the vehicle.
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.

The iPhone application includes both interactive features, such as the ability to personalize a virtual Ghost vehicle, as well as photo and video content. Rolls-Royce is not looking to directly drive sales using the application, but hopes to create a deeper sense of engagement between consumers and the brand.

22 July 2010

Allure magazine is giving away more than $725,000 worth of beauty products to smartphone users who scan a Microsoft Tag within its August issue.The publication is incorporating Microsoft’s 2D Tags in a multichannel contest that uses print, mobile Web and SMS technology. There are a total of 36 Tags in the Free Stuff issue.“For the last five years Allure’s Free Stuff issue has given readers the chance to try products straight from the pages of the magazine,” said Linda Wells, editor in chief at Allure, New York. “Every weekday in August thousands of beauty products and select fashion items will be given away.

20 July 2010

NEW YORK - HBO ran a rich media mobile ad campaign to promote the season three premiere of "True Blood" using a new ad unit that sent chills down consumers’ spines. To power the campaign, the cable network tapped agency PHD, a subsidiary of Omnicom Media Group, and Medialets’ cross-platform rich media advertising and analytics platform for mobile applications. The goals of the marketing campaign were to excite existing fans, intrigue the uninitiated and garner the attention of the industry to boost awareness and drive tune-in.

14 July 2010

Time Warner Inc.’s CNNMoney is partnering with Gowalla to connect the location-based mobile social network with Money Magazine’s annual “100 Best Places to Live in America” list.

On July 12, CNNMoney.com broke its one-day traffic record during the launch of Money’s 2010 Best Places to Live feature, with 50 million-plus page views in one day, which is up 52 percent compared to page views last year. Much of that traffic was a result of mobile users accessing the site on their smartphones.

“CNNMoney wanted to incorporate location-based social networking data into Money Magazine’s 2010 Best Places to Live,” said Jen Nedeau, a spokeswoman for CNNMoney, New York.

12 July 2010

Kraft Foods’ new iPad application aims to teach users about healthy eating while drilling love and loyalty for the food giant’s brands such as Kraft Singles, Ritz Crackers, JELL-O and Mac & Cheese.