AMNICOMM IS A SOUTH AFRICAN BASED MOBILE MEDIA STRATEGY & APPLICATION DEVELOPMENT COMPANY. WE CREATE TARGETED CAMPAIGNS ACROSS ALL MOBILE PLATFORMS.

Mobile Marketing

MOBILE MARKETING can be a great way to create customer loyalty, increase sales, and generate awareness about your business and products.  However, a mobile marketing campaign differs from a campaign on the Web. Several different varieties of mobile marketing campaigns exist.

MOBILE WEB or Mobile Internet has a variety of mobile marketing opportunities that allow you to reach and engage your audience. Adverts can be used to drive traffic to your brand. A user browsing WAP sites can see your advert and click on it. The user is then taken to a page where forms can be filled in, enter competitions, or download advergames. The users’ data is then captured. Once a customer opts in to receive an offer or enter a competition to win a prize, you can create a database and use it later for loyalty marketing and customer retention.  Additionally, mobile marketing can help generate a buzz about your products, especially when instant prizes are redeemed, such as pre-paid airtime vouchers.

MARKETING POTENTIAL currently, mobile marketing is used primarily by large corporations: however, online and offline companies are beginning to see it’s potential.  A cell phone is a very personal device.  People take it wherever they go.  This makes it easy for marketers to develop a relationship with customers through their cell phones.  Messages sent to a mobile phone are more likely to be read than email sent to a PC, which can get caught in the spam filter.As a result, mobile marketing has the potential to be more effective than other forms of advertising.

GROWTH POTENTIAL for mobile marketing is huge.  The number of mobile phones world wide is expected to grow from 2 billion in 2005 to approximately 3.3 billion in 2010.(source susan esparza) Currently in South Africa there are approximately 35 Million users

SUCCESS WITH MOBILE MARKETING requires that you know and understand your customers.   If you do go into mobile marketing, don’t forget: Every mobile marketing campaign must be opt-in.  Otherwise, you risk alienating your customers.  When a mobile marketing campaign is done properly, mobile campaigns yield high response rates.

WHY MOBILE WEB?

-7th mass media
-WAP enabled mobiles outnumber internet PC 2:1 (10 million to 5 million)
-Over 15 million page impressions per day vs internet with 7 million impressions
-Marketing to targeted demographics means less wastage

BENEFITS OF MOBILE

-1st personal mass media channel
-Mobile is always on
-Mobile provides a built-in payment channel
-1st medium with near perfect audience data
-Detailed tracking and reporting